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Seller Services

Initial meeting -- Assessing Needs & Value

I have represented sellers exclusively in San Francisco for more than twenty years. To begin with, I will make sure to understand your specific needs, priorities and timing concerns. I will provide you with an accurate research-driven Comparitive Market Analysis, based upon a thorough study of all relevant market data. I will also be sure to provide you with a realistic estimate of fees and expenses.

Pricing

The asking price for your home should take into account how the market is performing, expectable norms, how we wish to position the home to buyers, and how much time we have to sell the home. I bring a great deal of pricing experience to the table and I will collaborate closely with you to price the home at a number that will get you the best possible outcome.

Develop a Targeted Strategy

My marketing strategy will reflect the unique characteristics of your home. I will identify and target the likely buyer profile for your home using the best traditional and web-based marketing techniques while taking into account the competition that we will be facing from other homes on the market.

Disclosures & Repairs

The secret to a watertight transaction is accurate disclosure. This includes property reports from reputable inspectors, to attract a more solid offer. I will advise as to which items are worth the cost of fixing.

Staging and Photography

I work with several excellent stagers and photographers and personally supervise their work. Airbrushing, night-time shots, aerial photography and video are sometimes appropriate.

Marketing Materials & Networking

I am known for writing persuasive marketing materials that speak to agents and buyers alike. It is often helpful to generate advance publicity and feedback from other agents via my personal network of agents in Top Agent Network (the top 10% of agents in San Francisco are members of Top Agent Network).

Website & Online Marketing

I provide a unique custom-website for every listing, where properties are individually showcased. I am a member of Zillow and Trulia and will make sure that your home is prominently featured on these sites. I also use software that identifies likely buyers via facebook and places targeted ads that will get their attention.

Showings

I handle all showings, where possible, so that I can interact directly with interested parties and personally assess the feedback and level of interest your home is receiving.

Offer Negotiation & Escrow

Every home is unique and calls for a unique negotiating strategy. I negotiate firmly with multiple parties, and collaborate skilfully with you to manage the message we are communicating to agents. Once ratified, there are a number of hurdles to navigate including escrow, further inspections and appraisal as well as potential negotiation with backup buyers. Getting to the finish line requires great attention to detail, and nothing is taken for granted until the proceeds from the sale are safely deposited into your bank account.