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Hugh Groocock, MA.  More than a decade of experience working with real estate clients in San Francisco

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Hugh has represented buyers and sellers throughout San Francisco for more than 10 years and has navigated several business cycles, bringing experience, long-term perspective and breadth of knowledge to his practice. 

His practice includes the sale of single family homes, condominiums, tenancies in common, and apartment buildings. He communicates easily with clients from a wide variety of backgrounds and occupations, ranging from sellers of multi-million dollar view homes to first-time buyers of one-bedroom condominiums.  The majority of his business is generated from repeat business and referrals from other satisfied clients.  His goal is to earn the loyalty of his clients, as well as referrals to other prospective clients, by providing exceptional service, no matter whether the transaction is big or small. 

When working with buyers, he keeps eventual resale in mind, counseling his clients to invest their resources wisely, and providing clear analysis of each opportunity that is available.  When working with sellers, he combines careful advance preparation, clear communication with other agents, and a flexible attitude towards quickly-shifting market conditions, in order to secure the best possible offer from the best qualified buyer.  

Hugh is known for his personal integrity, and believes that investment in long-term trusting relationships is the best way to do business.  His reputation for integrity among colleagues ensures a cooperative and trusting response from other brokers in ways that especially benefit his clients.  Thanks to this approach, he has ranked as a "Company Top Producer" for several years in terms of volume of business conducted during each year.

Hugh has a masters degree in counseling psychology and has worked with clients in a variety of psychotherapy settings, bringing an especially well-trained ear to his work in real estate sales.  He is a skilled listener and an assertive mediator.  Whether you are buying a home or preparing your home for sale, he understands that your home is on some level an expression of who you are as a person, and he'll want to get to know you as a person before getting into a transaction together.  Prior to working in real estate, Hugh's background was in writing and teaching.  He has a reputation for being reliable and detail-oriented and believes in the importance of immediate follow-through in a business where time is of the essence.  He also embraces the increasing role of technology in the marketplace.  He has a quiet sense of humor, a relaxed attitude, and a deep respect for his clients' needs and wishes.  He also has enduring patience with clients who are going through a stressful time, regardless of their resources or timeframe.  He is a shrewd and effective negotiator, achieving results with a mixture of assertive diplomacy along with keen psychological insight into what the other party is really looking for.  Whether working with buyers or sellers, he aggressively pursues his clients' best interests, with an instinct for smart timing and negotiation, and the experience to guide all parties to a successful conclusion.


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