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Hugh Groocock
Zephyr Real Estate and Investments
San Francisco, CA

(415) 695-0552, ext. 160


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Buyers ...

As you may know, most buyers in San Francisco are anxious to ensure a separation of agency.  In other words, they want their own separate representative, a fiduciary known as a "buyer's agent."  This is someone who is working for them, not the seller, in order to avoid conflict of interest.  The buyer's agent's service costs the buyer nothing, but is paid for by splitting the fee that the seller's agent would otherwise receive in a dual-agency transaction. 

The sooner you start working with a buyer's agent the better, not only so that your agent can start to get to know you as a person, but also to establish a good working relationship in advance of negotiating for a home, and to get objective answers to the many questions that you will face as you start the process.  Remember, the only person who can give you straight answers to these questions is your own buyer's agent.  If your agent has seen many thousands of homes, he or she can also point out opportunities and trends while warning you away from homes that spell trouble.

The links contained in this site attempt to answer some of the most frequently asked questions regarding how brokers work in San Francisco.  Regardless of your timeframe or resources, I am always glad to meet with prospective buyers to go over these issues in more detail, at no charge or obligation.  My background and training in counseling psychology help me to listen attentively to my clients and to communicate clearly about what to expect from a working relationship.

 

FAQ's regarding Buyers Agents

What Does A Buyer's Agent Really Do?

How Successful Buyers Stay Ahead of the Competition

Free Introductory Trial Search of the MLS

Current Listings

Questions To Ask When Selecting An Agent

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