What are your goals as a seller? 

In this challenging market, it goes without saying that you probably want to salvage as much equity from your home as possible with thorough and aggressive marketing.  Given how rapidly the sands are shifting, you'll also want to complete the sale quickly, while protecting yourself from the legal issues or complaints that often arise when prices are soft. 

It takes experience to accomplish these goals. I have more than thirteen years of experience representing sellers in San Francisco, and have been frequently recognized within the brokerage community for the volume of business I handle each year (I was the recipient of a "Top Producer Award" for 2008 as well as for many previous years).  I've weathered the three major market cycles that have occured in San Francisco since the mid-90's, bringing a breadth of vision and the perspective that only comes with long experience.  As a seasoned agent, I am well-networked in the brokerage community.  I know all the players, including who can be relied upon to deliver what's needed to complete your sale.  I am willing to work hard, and have a track record for thoughtfully orchestrating all the important details of a marketing campaign that need to come together smoothly in order to achieve a good outcome.  I also have the skill to quickly adjust to market conditions that can fluctuate from week to week depending on current newsheadlines and on your competition.  With a masters degree in psychology, I am a strong negotiator, and a great communicator, and an expert at reading what the other party is really looking for. 

I would be glad to show you how I can put my experience and skills to work for you.  If you would like to discuss your particular situation, please feel free to contact me by phone or email.

Hugh Groocock
Zephyr Real Estate
Member: CAR, NAR and SFAR
Awarded a companywide "2008 Top Producer Award" for outstanding achievement during the past year

Contact me at hugh@hughgroocock.com